Our city is growing and changing. Part of that growth includes infill housing. When homes in mature neighbourhoods start to get run down or have not been maintained at all, sometimes it's best to just put up something new and vibrant in their place. This helps to keep our mature communities thriving and brings new life to these beautiful neighbourhoods!
The City of Edmonton has started it's "Everyone's Edmonton" campaign. This campaign is designed to give information regarding infill housing and to promote best construction practices where infill is involved. Point of View Media is proud to have been chosen by The City Of Edmonton to produce a series of videos to help with this campaign. Actually, it's technically two separate video series! The first series focuses on "Infill Stories". These are stories of people living in, building, or living near infill houses in mature communities. This series consists of 6 videos in total and was a lot of fun to produce. Here is a brief run down of the videos in the "Infill Stories" series, taken from The City of Edmonton infill website (video links are below): RESIDENTIAL INFILL - OLIVER Meet Kunal, a young professional taking advantage of low maintenance living in an Oliver condo. Explore how his modern housing choice allows him to balance his professional and social commitments. RESIDENTIAL INFILL - JASPER AVENUE Explore how Pat and Jim's modern high-rise apartment in downtown Edmonton compares to other styles of housing they have experienced. RESIDENTIAL INFILL - INGLEWOOD Learn about Kirk and Ryan's experience in a community impacted by a housing revival, growing families and new homes. RESIDENTIAL INFILL - GARDEN SUITE Discover how Carillon found a unique home to fit her changing needs, in one of Edmonton’s most popular neighbourhoods. RESIDENTIAL INFILL - WESTMOUNT Meet Danielle and Taylor, long-time residents of Edmonton’s Westmount neighbourhood. Discover how they’re overcoming a housing cost barrier to move their family to a home with the features they need, in the neighbourhood they love. RESIDENTIAL INFILL - UNIVERSITY OF ALBERTA GRADUATE RESIDENCE Learn how the University of Alberta worked with neighbours to add housing for 234 new residents in one of Edmonton's oldest and closest neighbourhoods.
The second video series focuses on builders of infill. The intent of this series is to give infill builders all the information they need to properly build infill homes.
Here is a brief run down of the videos in the "Infill Builders" series, taken from The City of Edmonton infill website (video links are below): KEEPING SITES CLEAN Learn how experienced local builders keep their construction sites clean and safe to minimize impacts to neighbours. PERMITS AND SIGNAGE Hear how experienced local builders prepare their permit applications ahead of time to easily navigate the City of Edmonton’s permit process. SPACE MANAGEMENT Learn how experienced local builders work within the small spaces available to build amazing new infill homes while minimizing impacts to neighbours. WORKING WITH NEIGHBOURS Explore how a focus on communication with neighbours has improved the construction process for local builders.
There are also two more videos for this series that are still in production. They are:
DEMOLITION AND EXCAVATION TREE PROTECTION We are hoping to have production completed on these in the coming weeks. All of these videos, can be found on The City of Edmonton's infill website (Scroll down to "Infill Stories" and "Builders Video Series). This has been a very informative and fun series to produce. And, we are very happy to announce that The City of Edmonton has signed us on to produce a minimum of six more videos to promote infill housing in our great city! Stay tuned for those over the next few weeks! - Mark
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Nope, it's not a joke. This really happened. On a hot, sweaty, bug-infested day in July, history was made in Southern Alberta. Well, okay, maybe not history. But a little music video was made. We decided we needed a challenge. Something to take us out of our usual day gig of shooting corporate videos, promotional videos, and training videos. Not that we don't love doing these, but sometimes you just need to step out of the box and do something that is just, well, fun as heck! This is actually the third video we have shot for Punch Drunk Cabaret and they are always a blast. So, bright and early on July 25, 2016, the boys from PDC, a fine actress/model named Nina, a fantastic drone operator (and all around nice guy) named Larrie, and a crew of two from POV all hopped in a van and headed to Hanna, Alberta. Well, actually Delia, Alberta to be exact. If you've never been, the landscape down there is breathtaking and was the perfect backdrop for the story we were shooting. Speaking of the story, the treatment for the video was dreamed up by Bandmeister Randy B of PDC. It follows a Beekeeper (and a couple of odd friends) in search of his bride, the beautiful Queen Bee. The three embark on a day and night journey that takes them through fields, forests, hills, and even through a vast canyon in the Badlands. The video will also have scenes of the band performing the song, titled "Beard of Bees", live in an eclectic "barn turned stage" setting. These scenes were actually shot in June at Randy's family farm located just outside of Wetaskiwin, Alberta. Randy and his wife Debi worked tirelessly to turn a boring old barn loft into a stage fit for rockabilly royalty (which of course PDC are!). And their efforts paid off - it looked great on film! So, back to Southern Alberta. It was hot. Like 29C hot (over 30 with humidity. Oh yeah, it was humid too!). There were bugs. Soooooo many friggin' bugs. And in this environment, we lugged camera gear up steep hills, through swamps, forests and fields, and even down into a mountainous canyon. Our "cast" endured these conditions while in full costume and makeup (with both Randy and Capt. Sean E. Watts in full 3 piece suits, and Terry "Sawbones" Grant in a long, heavy Clergyman's robe and hat). Our poor bride, "Queen Bee" (played by Nina May Laderoute) had to climb a very steep hill in the height of the hot afternoon wearing a long dress, veil, and a whole bunch of makeup! All four of these people were nothing but professional. I never once heard a grumble or complaint. It was so nice to work with a crew of people that were just focused on making a great video. In the end, it was so worth it! The shots we were able to gather look amazing, purely thanks to the setting we were shooting in. It's pretty hard to make something that beautiful look bad! Oh yeah, and speaking of the landscape, what better way to catch some of it than from the air! That's where Larrie Thompson came in. Larrie is an old friend of the band, and also happens to be a very accomplished photographer. He also owns himself a drone! The original plan for the video was to only include a couple of drone shots for effect. But the country was so beautiful, the weather so perfect, and Larrie did such a bang-up job shooting, that we will likely be using many drone shots in the final edit!  I also mentioned that there were two of us from Point of View. Tagging along to help out was my right-hand woman (who also happens to be my wife!), the one and only Crystal of Crystal Puim Photography. She is always a great help, and this day was no different. Even though she was feeling a little under the weather, she stepped up and helped out with lugging equipment, coordinating people, and most importantly, keeping me fed and watered! I couldn't do these long shoots without her! All in all, it was a long (very long - 20 hours to be exact), hot, sweaty, exhausting day. One that called for an 11 pm celebratory feast at the Drumheller McDonald's. The night time drive home brought close encounters with deer and foxes, and a lot of winding through many of Alberta's secondary highways. But we made it back to Edmonton around 2 am (we left Edmonton at about 6 am the previous morning). I want to take this time to thank everyone involved for their dedication and hard work. We are in the heavy throes of editing now and so far, it looks great! Stay tuned for the final product some time in September. Until next time, Mark. Admittedly, blogging is kinda hard for me! I get caught up with production stuff, editing, bookkeeping, and social media. These things tend to eat up most of my time. Oh yeah, and I suppose I have to leave some time for family, friends, and a life! But, I am back and will be more on top of this whole blogging thing from here on in. Hopefully. So, what have we been up to at Point of View? Well, mostly producing great corporate videos, of course! Over the last year or so we have had the pleasure of working with great clients like The City of Edmonton, Landmark Homes, Bedrock Homes, APEGA, The University of Alberta, The Edmonton Music Awards, and many more! We have been very busy and that's just the way like it! Moving forward, we have some more projects scheduled with The City of Edmonton, a new video or two is in the works with our old friends at Got Stump Tree Services, and stay tuned for another blog post in the next few days about our latest music video shoot with the rag tag crew from Punch Drunk Cabaret. Here are a couple of teaser pics! Onward and upward for POV! Mark
So, you bought yourself a fancy new DSLR camera that shoots amazing HD video. You've got that spiffy new computer with a fresh copy of iMovie or Windows Movie Maker on it. Does this mean you are ready to make good quality videos? Possibly. But not likely. Unless you really know what you are doing. I have been telling people for years that a good carpenter can build a house with a $10 hammer. But just because you have a $200 hammer, does not mean you can build a house. A good promotional video, corporate video, or training video requires so much more than a nice camera and some editing software to produce. It requires a lot of skill, knowledge, and of course experience. At Point of View Media, we could make a pretty darn good video using a cell phone camera and Movie Maker if we wanted to. How? We know what we are doing. Great lighting, shot composition, camera techniques, editing techniques, good audio...all of these factors are what make a great video. The camera is only a small part of the entire equation. Prices on high quality photo and video equipment have come down drastically over the last few years. This makes these products more accessible to everyone...not just us pros. Just go to a wedding nowadays, or a popular tourist destination, and look at the number of people carrying around big DSLR cameras with expensive lenses on them! Now, don't get me wrong. Professionals like us are glad that prices are down! It has allowed us to provide the best quality possible, for much less than we had to pay just a few years ago. However, it has also started to dilute our industry in general. There are many people out there now that are very new to the business and frankly aren't providing good products. They bought one of these cameras, made a couple of home movies, and now they think they are professional video producers. Most of them have other jobs that they do during the week, and make their "professional" videos on the weekends! So, what I am getting at is that you need to be careful when looking for a video production company for your next corporate or promotional video. There are many options to choose from. Some are very expensive, some are very cheap, some might even be free. But please remember the old adage "you get what you pay for". At Point of View, corporate video is what we do, all day, every day. We have been doing it for 13 years and we love it. We don't work other jobs. We have the knowledge, we have the experience, and yes, we have the equipment! One thing we do not have is high prices. We feel we are very affordable for the quality of products that we offer. Just check out our video samples page to see what we can do. And do not be afraid to contact us for more information. You may be surprised at what a good quality video will cost (Hint: it's probably less than you think!). You are proud of your product or service. You should showcase it and promote it the best way you can. So when your friend, or neighbor, or nephew says that they can make you video...think twice. A great video still takes a professional! Just for your viewing pleasure, here's an example of what you could end up with if you do not hire a professional! And here's what you can get when you hire Point of View Media.  Click image for larger view An online video connects you with your customers...in so many ways!
Video engages people, it informs, and it makes your business look more credible. A recent study by Animoto (www.animoto.com), an online video creation site, shows that online video can have a huge impact on people's buying decisions. They surveyed more than 1000 people and found out that videos that are used to sell, promote, instruct, or just entertain, can do wonders for your small business. Some of the stats they found are very interesting: 96% of consumers find videos helpful when making purchase decisions 73% are more likely to make purchase after watching an online video showing a product or service 71% of consumers say that videos leave a positive impression of a company See the rest of the stats from the survey in the following infographic. And remember, we produce corporate videos that can make you look fantastic! Contact us today for a free consultation! |
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Some of the outstanding brands we have helped include:
THE CITY OF EDMONTON
THE TOWN OF CALMAR
THE UNIVERSITY OF ALBERTA
THE GOVERNMENT OF ALBERTA
LANDMARK HOMES
BROOKFIELD RESIDENTIAL
MACEWAN UNIVERSITY
MIC MEDICAL IMAGING
BEDROCK HOMES
APEGA
YMCA OF NORTHERN ALBERTA
MR. LUBE CANADA
THE CANADIAN BREAST CANCER FOUNDATION
THE TOWN OF CALMAR
THE UNIVERSITY OF ALBERTA
THE GOVERNMENT OF ALBERTA
LANDMARK HOMES
BROOKFIELD RESIDENTIAL
MACEWAN UNIVERSITY
MIC MEDICAL IMAGING
BEDROCK HOMES
APEGA
YMCA OF NORTHERN ALBERTA
MR. LUBE CANADA
THE CANADIAN BREAST CANCER FOUNDATION
LAND ACKNOWLEDGEMENT: AT POINT OF VIEW MEDIA, we acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place, and travelling route to the Cree, Saulteaux (So-toe), Blackfoot, Métis, Dene (De-nay) and Nakota Sioux (Sue). We acknowledge all the many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries.
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