5 Reasons You Should Use Video For Employee Training

Screen shot from a training video produced by Point of View Media

So, you have a small to medium sized business and are growing by the day?

That's great! But, now you have a problem.

Getting those new hires trained properly can be costly and time-consuming. Whether you need to train them in corporate policies or company procedures, or perhaps you need to do safety training for dangerous jobs, it's always expensive and time-consuming. 

If only there were a way to train many employees at once. A way to make sure they all get the exact same information. A way that is accessible for everyone any time.

Oh wait, there is! Training videos.

Using video is absolutely one of the most effective ways to train new employees. It's also extremely cost effective and can actually help you retain those employees long-term.

Here are 5 reasons why you should choose videos for your training programs. 

1. Video Is Engaging
It is quite well known that video is better than both the spoken and written word in terms of engaging the audience. People just enjoy watching videos! They watch on their computers, they watch on their phones, they share the videos with their friends. From a training perspective, employees are going to be much more inclined to watch a series of videos than read a big ol' boring book or other printed or digital materials. Pairing video material with learning materials can help people retain and remember the information much better. About 65-70% better!

2. Everyone Receives The Exact Same Training
If you are training new employees all the time, or perhaps re-training current employees, videos are great because, no mater what, everyone receives the exact same training materials presented in the exact same way. If you're doing classroom or instructor led training, the courses can be different from day to day and from instructor to instructor. This means that not everyone will receive the training material in the way that it was intended.

3. Video Is Accessible
Whether your new employees are all located in the same location, or spread out across the globe, an online video is accessible to everyone, everywhere. This means you don't have to send training teams and materials out about to who knows where! This saves both money and time.

Having this level of accessibility also means that someone can go back and reference this training at any time. So, perhaps in an emergency or time-sensitive situation, a video can pulled up for reference almost instantly. It' also great for current employees who maybe need a "refesher" course.   

4. Higher Employee Retention
It has been proven that companies that have a well thought out, well executed training and hiring process have employees with higher job satisfaction. People who are happy in their jobs, tend to stay in their jobs! This leads to an average employee retention rate of 86%!

5. Training Videos Are Cost Effective
I have mentioned cost and time savings a few times throughout this article. That's because it's true. Video can drastically reduce your long term training costs.  According to Shift eLearning, 85% of every dollar spent on traditional training methods (classroom, instructor led, etc.) is spent on the actual delivery of the training. This refers to the costs of the classrooms, instructors, and other materials. This leaves very little of your budget left! So, if you need to update any of your training, or improve it or supplement it in any way down the road, there is very little money to do so! Video all but eliminates these training delivery costs. This frees up your budget and gives you extra funds for future needs.

So there you have it! Why would you not use videos as a training tool? It saves money and time, is easily accessed, and is just a better way to train (and keep) new employees for your business.

So now you just need someone to help you get those videos made! That's where Point of View Media comes in. We have 20 years of video production experience. We have produced countless hours of training, onboarding, and procedure videos. We can produce live action, animated, or whiteboard videos to deliver all of your training needs. Contact us for more info today!

​Mark.

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