Nope, it's not a joke. This really happened.
On a hot, sweaty, bug-infested day in July, history was made in Southern Alberta.
Well, okay, maybe not history. But a little music video was made.
We decided we needed a challenge. Something to take us out of our usual day gig of shooting corporate videos, promotional videos, and training videos. Not that we don't love doing these, but sometimes you just need to step out of the box and do something that is just, well, fun as heck! This is actually the third video we have shot for Punch Drunk Cabaret and they are always a blast.
So, bright and early on July 25, 2016, the boys from PDC, a fine actress/model named Nina, a fantastic drone operator (and all around nice guy) named Larrie, and a crew of two from POV all hopped in a van and headed to Hanna, Alberta. Well, actually Delia, Alberta to be exact. If you've never been, the landscape down there is breathtaking and was the perfect backdrop for the story we were shooting.
Speaking of the story, the treatment for the video was dreamed up by Bandmeister Randy B of PDC. It follows a Beekeeper (and a couple of odd friends) in search of his bride, the beautiful Queen Bee. The three embark on a day and night journey that takes them through fields, forests, hills, and even through a vast canyon in the Badlands. The video will also have scenes of the band performing the song, titled "Beard of Bees", live in an eclectic "barn turned stage" setting. These scenes were actually shot in June at Randy's family farm located just outside of Wetaskiwin, Alberta. Randy and his wife Debi worked tirelessly to turn a boring old barn loft into a stage fit for rockabilly royalty (which of course PDC are!). And their efforts paid off - it looked great on film!
So, back to Southern Alberta. It was hot. Like 29C hot (over 30 with humidity. Oh yeah, it was humid too!). There were bugs. Soooooo many friggin' bugs. And in this environment, we lugged camera gear up steep hills, through swamps, forests and fields, and even down into a mountainous canyon. Our "cast" endured these conditions while in full costume and makeup (with both Randy and Capt. Sean E. Watts in full 3 piece suits, and Terry "Sawbones" Grant in a long, heavy Clergyman's robe and hat). Our poor bride, "Queen Bee" (played by Nina May Laderoute) had to climb a very steep hill in the height of the hot afternoon wearing a long dress, veil, and a whole bunch of makeup! All four of these people were nothing but professional. I never once heard a grumble or complaint. It was so nice to work with a crew of people that were just focused on making a great video. In the end, it was so worth it! The shots we were able to gather look amazing, purely thanks to the setting we were shooting in. It's pretty hard to make something that beautiful look bad!
Oh yeah, and speaking of the landscape, what better way to catch some of it than from the air! That's where Larrie Thompson came in. Larrie is an old friend of the band, and also happens to be a very accomplished photographer. He also owns himself a drone! The original plan for the video was to only include a couple of drone shots for effect. But the country was so beautiful, the weather so perfect, and Larrie did such a bang-up job shooting, that we will likely be using many drone shots in the final edit!
I also mentioned that there were two of us from Point of View. Tagging along to help out was my right-hand woman (who also happens to be my wife!), the one and only Crystal of Crystal Puim Photography. She is always a great help, and this day was no different. Even though she was feeling a little under the weather, she stepped up and helped out with lugging equipment, coordinating people, and most importantly, keeping me fed and watered! I couldn't do these long shoots without her!
All in all, it was a long (very long - 20 hours to be exact), hot, sweaty, exhausting day. One that called for an 11 pm celebratory feast at the Drumheller McDonald's. The night time drive home brought close encounters with deer and foxes, and a lot of winding through many of Alberta's secondary highways. But we made it back to Edmonton around 2 am (we left Edmonton at about 6 am the previous morning).
I want to take this time to thank everyone involved for their dedication and hard work. We are in the heavy throes of editing now and so far, it looks great!
Stay tuned for the final product some time in September.
Until next time,
Admittedly, blogging is kinda hard for me! I get caught up with production stuff, editing, bookkeeping, and social media. These things tend to eat up most of my time. Oh yeah, and I suppose I have to leave some time for family, friends, and a life!
But, I am back and will be more on top of this whole blogging thing from here on in.
So, what have we been up to at Point of View? Well, mostly producing great corporate videos, of course! Over the last year or so we have had the pleasure of working with great clients like The City of Edmonton, Landmark Homes, Bedrock Homes, APEGA, The University of Alberta, The Edmonton Music Awards, and many more! We have been very busy and that's just the way like it!
Moving forward, we have some more projects scheduled with The City of Edmonton, a new video or two is in the works with our old friends at Got Stump Tree Services, and stay tuned for another blog post in the next few days about our latest music video shoot with the rag tag crew from Punch Drunk Cabaret. Here are a couple of teaser pics!
Onward and upward for POV!
An online video connects you with your customers...in so many ways!
Video engages people, it informs, and it makes your business look more credible.
A recent study by Animoto (www.animoto.com), an online video creation site, shows that online video can have a huge impact on people's buying decisions. They surveyed more than 1000 people and found out that videos that are used to sell, promote, instruct, or just entertain, can do wonders for your small business.
Some of the stats they found are very interesting:
96% of consumers find videos helpful when making purchase decisions
73% are more likely to make purchase after watching an online video showing a product or service
71% of consumers say that videos leave a positive impression of a company
See the rest of the stats from the survey in the following infographic. And remember, we produce corporate videos that can make you look fantastic!
Contact us today for a free consultation!
"How much does it cost to get a video made?"
This is a question I hear ALL the time.
Unfortunately, there is no quick and easy answer.
My response is usually "How much does it cost to build a house?".
No home builder in the world would give you a straight answer to this question. They would respond with a hundred questions back to you, starting with:
Usually, the best way to start when building a house would be to determine your budget. From there, the other questions will start to answer themselves. The same is true for your corporate or promotional video project. We can make a great video for as low as $1000, or we can make a fantastic video for tens of thousands of dollars.
If you come to POV for a corporate video, it is so important for us, as a contractor, to have a least a rough idea of what your budget is. The reason being is that we don't want to waste anyone's time - yours or ours. If you have a budget of $500, we may not be able to help you. So there is no point in us discussing your project any further.
The price for a video project can vary based on many factors. Some questions that we would ask include:
These are just a few questions that we would need answered before we could give you an accurate quote. As I stated earlier, we can do a basic video for as little as $1000 that will look professional and top-notch. But if your project requires some of the more complex items I mentioned, it will cost more.
One thing is for sure though. You do not want to skimp out on your promo video. If you only have $1000 to spend, or if you have $10,000 to spend, contact a professional (like us!). Your promotional video is the first impression that some people will get of you or your business.
You wouldn't hand out a home made business card would you? So why would you try to make your own video?
Here's an example of what we could produce for you. Contact us today for more information.
So you don't think your business would benefit from an online promotional or corporate video? You might just wanna think again.
Well, many marketing experts agree that online video could be the top marketing trend for 2013 and beyond. Using video as a tool in your online marketing kit has many advantages. For example:
Online video makes it easier to generate more content.
Online video opens companies up to new marketing channels.
Online video extends the life of webinars and events.
Online video increases the effectiveness of email marketing campaigns.
Chances are good that one or more of your competitors are using video to their advantage to grow their business. And if they aren't yet, they will be very soon.
Online Video Statistics:
90% of internet content is video
50% of mobile wireless traffic is video
1 Billion unique visitors to YouTube monthly
Audiences retain upwards of 50% more information from video than from any other medium.
So, it's time to get on top of this growing trend. Use video to promote your business online before your competition beats you to it and makes you look like (*eek*) a follower!