What is "post production"?

This is the third part of a 3 part blog series on the corporate video production process. Click here to read the previous blog posts titled "What is Pre-Production?", and "What is Production?". 

So, you have written your script, scouted locations, captured all your footage, and gathered all other assets needed (graphics, music, voice over recordings, etc.) for your final video. It's now time to enter the final phase of the corporate video process: Post Production!

Post production is also known as the editing phase. This is where all  assets are put together into a final edited corporate video, training video, social media video, or other video presentation. This phase can be very quick, or can take quite awhile (months even!). It really depends on the complexity of the project and how much planning was done in the pre-production phase. The more planning done ahead of time, the smoother your project will flow, as a whole!

​As a general rule, at Point of View Media we have 3 stages of the editing process: The Assembly Edit, The Rough Edit (or "Rough Cut", as it's sometimes called), and The Final Edit. Let me break them all down for you.​

Point of View Media Edit Suite

​​The Assembly Edit
The assembly edit is where all the raw footage gets reviewed, and shots for the final video are chosen based on the script and storyboard that were developed during pre-production. This is also where a voice over track is added (if needed), and a general outline of the video starts to take shape. The client is sometimes involved in this process - but more often than not, this stage is just performed by the video editor.

The Rough Edit
​The rough edit, also know as the rough cut, is where most of the heavy editing gets done. This is the stage where the video really starts to come together. Final shots are put in place, a rough audio mix gets performed, and a copy of this rough edit gets sent to the client. The client will then either approve the edit, or give feedback for revisions/changes.Sometimes, more than one rough edit is required to really nail down the final version.

Working on an edit!

The Final Edit
​Once the rough edit has been approved, it's time for the final edit. The final edit is where all the finishing work gets done. Shots are colour corrected and colour graded, a proper audio mix gets performed, and basically all of the "polish" gets added to make the video look and sound just right! This stage does not typically take very long - usually only a couple of days. At the completion of this stage, the final edited video gets delivered to the client so they can send it out to the world!

​And there you have it - the third and final phase of a corporate video production project!

Now that you know how the process works, perhaps you are ready to tackle a corporate video, training video, social media video, or other video project of your own? Well, if you are, why not get in touch with us to get the process started!