Good quality video will hold your viewers' attention

6/4/2014

In his article at conversionxl.com, writer Peep Laja talks about the importance of video quality in holding your viewers attention. By quality, he means not only production quality (which, of course, we can provide for you!), but also content quality. If a video is hard to watch, you will lose viewers right from the start. Bad production can make a video hard to watch, but so can bad content - awkward on-screen talent, poor writing, wrong message, etc.

If you are promoting a product or service, you want the world to know about it! Maybe use humour or beautiful imagery, but somehow you need to keep your viewers attention. Peep's article has some great examples of videos that were done right. So right, that you almost forget you are being sold something.

READ THE ARTICLE HERE

Don't skimp on quality. Believe me, it does make a difference. We can help you with the hard stuff so you can concentrate on your business and selling your products or services.

Here is one of the best promotional videos I have seen in awhile:

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Some of the outstanding brands we have helped include:

THE CITY OF EDMONTON
THE TOWN OF CALMAR
THE UNIVERSITY OF ALBERTA
THE GOVERNMENT OF ALBERTA
LANDMARK HOMES
BROOKFIELD RESIDENTIAL
MACEWAN UNIVERSITY
MIC MEDICAL IMAGING
BEDROCK HOMES
APEGA
YMCA OF NORTHERN ALBERTA
MR. LUBE CANADA
THE CANADIAN BREAST CANCER FOUNDATION

LAND ACKNOWLEDGEMENT: AT POINT OF VIEW MEDIA, we acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place, and travelling route to the Cree, Saulteaux (So-toe), Blackfoot, Métis, Dene (De-nay) and Nakota Sioux (Sue). We acknowledge all the many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries.