So, you bought yourself a fancy new DSLR camera that shoots amazing HD video. You've got that spiffy new computer with a fresh copy of iMovie or Windows Movie Maker on it. Does this mean you are ready to make good quality videos?
Possibly. But not likely. Unless you really know what you are doing.
I have been telling people for years that a good carpenter can build a house with a $10 hammer. But just because you have a $200 hammer, does not mean you can build a house.
A good promotional video, corporate video, or training video requires so much more than a nice camera and some editing software to produce. It requires a lot of skill, knowledge, and of course experience. At Point of View Media, we could make a pretty darn good video using a cell phone camera and Movie Maker if we wanted to. How? We know what we are doing. Great lighting, shot composition, camera techniques, editing techniques, good audio...all of these factors are what make a great video. The camera is only a small part of the entire equation. Prices on high quality photo and video equipment have come down drastically over the last few years. This makes these products more accessible to everyone...not just us pros. Just go to a wedding nowadays, or a popular tourist destination, and look at the number of people carrying around big DSLR cameras with expensive lenses on them!
Now, don't get me wrong. Professionals like us are glad that prices are down! It has allowed us to provide the best quality possible, for much less than we had to pay just a few years ago. However, it has also started to dilute our industry in general. There are many people out there now that are very new to the business and frankly aren't providing good products. They bought one of these cameras, made a couple of home movies, and now they think they are professional video producers. Most of them have other jobs that they do during the week, and make their "professional" videos on the weekends!
So, what I am getting at is that you need to be careful when looking for a video production company for your next corporate or promotional video. There are many options to choose from. Some are very expensive, some are very cheap, some might even be free. But please remember the old adage "you get what you pay for". At Point of View, corporate video is what we do, all day, every day. We have been doing it for 13 years and we love it. We don't work other jobs. We have the knowledge, we have the experience, and yes, we have the equipment! One thing we do not have is high prices. We feel we are very affordable for the quality of products that we offer. Just check out our video samples page to see what we can do. And do not be afraid to contact us for more information. You may be surprised at what a good quality video will cost (Hint: it's probably less than you think!).
You are proud of your product or service. You should showcase it and promote it the best way you can. So when your friend, or neighbor, or nephew says that they can make you video...think twice.
A great video still takes a professional!
Just for your viewing pleasure, here's an example of what you could end up with if you do not hire a professional!
And here's what you can get when you hire Point of View Media.